Also appalled at how ‘me me me’ this post comes across as! Better editing required (not at 1am on a Sunday morning after planning and drafting all night might be an idea).

Things are moving apace now and I am hoping that the comms directorate will start blogging shortly – with the various units: ecomms, marketing, press, etc charting progress and sharing learning.

Will let you know if/when this happens, of course!

thanks for sharing where you are up to – very useful for colleagues who are dipping toes in the water.

Like the name check – those guys are true stars.

Also like idea of a get together regarding press offices etc.

Cheers
Nick

You set out the challenges really clearly. It sounds like a lot of what you’re trying to do is convince sometimes-sceptical people of the value of your strategy. I think the best way to do this is to try to avoid becoming an evangelist for social media, and instead be an evangelist for the specific practical benefits of applications of your approach. Good luck.

Careful with phrases like “twitter is definitely a broadcast medium” – you’ll have the Twitter cops after you.

Devolution of trust – yes, this is the biggy isn’t it? And will, I guess, take a long time. Which should go some way to assuaging fears over job security – our customers will always need evangelists, consultants, advocates – and the game keeps on changing after all.