Here is a description of what your frontal lobes do:
The frontal lobes are involved in motor function, problem solving, spontaneity, memory, language, initiation, judgement, impulse control, and social and sexual behavior. (This was copied from here)
The most important roles of the frontal lobes for me as a communicator are:
- their ability to exercise judgement
- problem solving
Many of you have mentioned the fact that you have one (or two :)) – presumably triggered by a throwaway comment on one of my other posts. We do have them, they have taken many millenia to develop and adapt, so we do not need to have our information mashed and nuked in order for our brain to digest it.
What we do need is for the information to be targeted enough and delivered to us in the format we are most comfortable with. (Without any data mining or any of that rubbish).
So, rather than spending time and energy looking at all the hundreds of possibilities for ‘engaging with target audiences’, we should employ experts to deliver those once that has been identified as a valid route. (der)
We need to go back to the drawing board and understand what people need to know and how they would prefer to get that information. This is not new, people have been creating great businesses gleaning customer insight/intelligence – my very favourite company who were always brilliant have now gone out of business… hmmm (they had the best contracts and consistently performed well, the market has moved on). This leads me to the conclusion that the value of social media might be in looking at customer behaviour and finding out where they would prefer to receive information – or how they interact with an organisation – without sticking them in front of a computer and watching them through a two-way mirror whilst they complete a set of tasks, or shoving an annoying pop-up box on a website when it is visited.
I have no idea how you would do this without echoing the voice in the pub I spoke about in my last post – I am not trying to solve that here, I am just suggesting that someone does.
Let me know when you do 🙂