If you could put together your ideal tool-kit for engaging online, what would be in it?
By tool-kit I mean ways of finding and engaging with the people you want to do any of the following:
To my rather amateur but enthusiastic mind I would say something like:
- engage: find communities already in existence online – toolkit would contain ways of finding these communities
- influence: toolkit would point to robust platforms already in existence, free and unlikely to fail (essentially those that depend on the robustness of their platform in order to succeed – WordPress for one), with a bit of advice on what business support would be required to use such a tool effectively (because this is key :))
- consult: toolkit would include blogging and wiki software, alongside details of the experts in the business, their rates and how you might be able to procure them. Alongside details of how other organisations in your area, for example public sector (my bag, baby) have been using these things successfully
You can reply to this plea – as ever – personally to me email@example.com – or, as I would prefer, here as a comment.