Social media toolkit: I have been complicating things far too much

Any of you following my blog posts recently will have seen my vague attempt to create a simple social media toolkit for people to use in order to join in the fun.

Whilst on holiday in Kenya, I spoke to lots of people about the stuff I do, particularly this: www.justicefortom.com.

Many of them considered themselves novices in all things web, and certainly thought that Web 2.0, or social media, was beyond them (except for Facebook, of course!). So, over many suppers with a variety of people I explained that it was not a thing, rather a more effective use of online communities – and your interaction with them. (I am a fascinating guest).

The theory behind your web presence is no different:

1. What are you wanting to do?

2. Who are you doing it for?

Now you need to find out where the communities are that exist online already. At this point I recommend you use a listening service such as Addictomatic. (In a previous post I have explained how to use this – although it is really simple so you don’t need to read the post unless you love my prose so much you can’t get enough – understandable of course :))

Once you have spent some time listening, finding the places where your target market are already conversing and collaborating, you can then begin to join in the discussion. This will enable you to really understand how you can effectively meet the needs of your audience and refine your own offering online accordingly.

At the same time as doing this, you are establishing a solid piece of online real estate – proving that you are not just shoving stuff out there. People will begin to recognise you if you join in the conversations online, (the simplest way of doing this is by commenting on blogs – yes it is that simple).

Finally, you need to start your own conversation.

An example

Let me run through the Soy Sambu conservancy online offering:

Kat Combes, the Director of the conservancy, had set up a website and was looking to start a blog to:

  • raise awareness of what the conservancy was doing
  • attract funds
  • share experience and learn from others

Kat is web savvy, however considered setting up and running a blog way beyond her abilities. In fact the more she googled, the more scared she became. I sat with her for about an hour and ran through Addictomatic and WordPress; showed her how I manage my own blogs and how simple it actually was – even for the technically impaired like myself. We then created the conservancy blog and I walked away. Kat has since then played extensively and here is the fruit of her labour: http://soysambuconservancy.wordpress.com/

Now, the blog will stay pretty much as it is, whilst Kat ‘listens’ using Addictomatic and a variety of key words. However, please do comment and send links to any other websites that you think would be good to look at, and keep an eye on how it grows from here (on the conservancy blog of course not here!).

Whilst talking about the conservancy site, Graham Vetch – the manager – spoke about how the conservation was not just about the land and animals, but also about the people living there. How part of the challenge was to take the indigenous people from poverty to self-sufficiency. He is frustrated as he has many plans and is not sure where to start. Now this is where I believe blogging really can come into its own. We discussed how Graham could just throw his hat on the ground, sit down and start blogging about his plans  taking us with him on his journey.

Now this will achieve two things:

  1. Share a journey that could help numerous communities and community managers
  2. Give Graham access to feedback on his plans – enabling him to find out where to start and learn from others’ experience

I am very excited about this and as soon as we have set it up – I will show you.

So, the tool-kit?

Addictomatic and WordPress are the tools I recommend for the moment. However, it is less about the tools and more about changing the way you think about your online presence – use the community, share your knowledge, take people on your journey with you rather than simply talking about it after it is done.

One response

  1. Hi Emma,

    Yes this has opened up a whole new experience for us at Soysambu Conservancy.Many thanks! As soon as we can afford a computer in our new office and a means of getting online I hope all our rangers and staff will be blogging away. Grahame and I are in Nairobi, at the moment taking advantage of a good line, sorting a few things out today and back on the Conservancy tomorrow. I am off to the US soon to raise awareness and support for Soysambu

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