I can honestly say that I never, ever thought I would read that… anywhere.
However, Andrew has been appointed as Director of Digital Engagement here in the UK, and as such, his trendiness was bound to happen.
So…🙂 no doubt there will be a gazillion posts about this appointment, and here is my tuppence.
First reaction, open-mouthed ‘wha…?’
I have worked with Andrew on the transformational government, website rationalisation agenda; and as such know him professionally. He has a brain the size of several planets, and ‘does maths’ in a fashion and speed that always floored me. He was passionate about the rationalisation work, and really worked us all hard to make sure that it happened. And it is this characteristic that leads me to completely review my opinion of the Director of Digital Engagement post.
To be honest, I rather thought that this would be given to some super clever bod from outside government, who would come at the job with a wealth of experience, challenging ideas and determination to ‘make stuff happen’. Then, as so often happened before, said person would begin to flag in the face of the enormity of the expectations of the job, burned out within a year to 18 months and left to go and do something else, broken.
Well… that won’t happen now; so this job that seemed a bit of a ‘nod in the right direction, but basically impossible’ is actually not that at all. If they wanted it to be that, they would not have appointed Andrew.
So this post really is going to do something and mean something. Well, really you could knock me down…
I am going to watch this with a sort of bewildered awe, I think; and hopefully the stuff Andrew decides has to happen will be good, build on what has already started, and sustainable.
Well I never.