Tom Cholmondeley

Pretty much all of you know that I am part of the Team Tom lot who run www.justicefortom.com.

Today is the penultimate day for Tom in court in Nairobi. Throughout today and tomorrow, the Defence and Prosecution will sum up the case and then the Assessors will deliberate before making their recommendation to the judge. Thereafter the judge will deliberate and – hopefully fairly swiftly – pronounce his judgment.

Lord knows why I feel such a train wreck, it is hardly my life on the line, nor me who has been suffering – but I guess when you are so close to a situation, the constant adrenaline spikes and troughs just get to you. Today I feel absolutely drained, no idea how Tom or his family and friends in Kenya are feeling but thank goodness we are at the end of what has been pretty much proven to be a travesty.

Should you be interested in the actual case itself, then the court transcripts are published on the site here: http://justicefortom.com/defence/

Fingers crossed this will all be over shortly. I have been to Kamiti Prison to see Tom a few times and every time I am rocked to the core by what the remandees and prisoners have to survive. I am still reeling from my most recent visit – I shall spare you the details; but if one does indeed judge a society by the way it treats its prisoners (let’s ignore the remandees for now) then this Nation needs to have a good hard look at itself.

For the next two days Tom will be in my thoughts, and I hope in the thoughts of those of you who have been affected by this case – although I suspect the time when he most needs our thoughts and prayers will be during the interminable wait for the final judgment.

My thoughts and all love also to Sally Dudmesh (Tom’s love), Lord and Lady Delamere (his ‘rents) and everyone at Jersey Hall who desperately want Tom back.

Newspapers are dead long live journalism – or somesuch

Last night I watched a live stream thing on Frontline called: Media talk – Print online: making it pay. You can watch it here http://www.frontlineclub.com/club_videoevents.php?event=2387

It was good, so good that I have been thinking about it on and off ever since I watched it. The basis of the discussion was initially blogger vs desktop publishers. How the hell can we transfer the superb journalism supplied by print newspapers, to online? Alongside the question about whether blogging is a recognised form of journalism, and if so, how to make cash.

This was interesting, but what piqued my interest most was the argument about brand, and how valuable that can be. Paul (Guido) argued that although a print media brand: Telegraph etc might be strong, the value of Jeremy Clarkson, for example, is equal to if not more effective a ‘brand’ online. If people want fun news about cars, they will subscribe to JC (no pun intended), rather than any strongly branded offline publication about motoring, whether it is available online or not.

Made me think. I read the free newspapers (not represented at the talk, sadly) on the train, I read the online newspapers at work, and at the weekend I buy the Sunday papers to read all through the week. I subscribe to the blog feeds that interest me, and more recently those that interest you. This is enough, I make an active decision when buying the paper, signing to a blog feed or grabbing a Metro, but it has nothing at all to do with brand. At all.

So, this discussion was not so much about journalism, or print, or profitability, it was an exercise in ignoring the elephant in the room: the value of brand in this new great age.