The background to the social media guidelines?

I happened upon this remarkable post during this evening’s search to cure insomnia. I have not yet graduated through my blogging career to the point where I just need to point to stuff that fascinates me and that says enough; however, on this occasion… go read, it’s great:

BTW, do click on the Enterprise Octopus link: he/she has an interesting life.

There seems to be a huge resonance with the recently published social media guidelines for UK civil servants.