Why? Why not?

I get asked why a lot. Why should we do a Facebook fan page? Why should we get on twitter?

There are many sites, if you Google these questions, that will give you compelling reasons for doing so. The simple answer really has to be why not?

If people are getting information from these sources, if online journalists are reaching audiences you need to engage with through their blog posts, twitter streams and Facebook information pages, then – if you are in an organisation that can afford to be there too – then why would you not?

The question is, can you afford to be there, as much as it is can you afford not to be there?