This morning I left my smart phone at home. Realising half way to the station, and in a rush as I had a meeting I *had* to be at, I could not screech back to collect it. I mentally scanned through the things I needed my mobile for… dammit, how was I going to be able to park? Where I park my car (a council carpark) they insist on you paying through an outsourced telephone service: you call, book the car in for a number of hours or days, pay and go – it is all automated and generally a good thing (I think). However, in this instance, I had to accept that I was going to get a parking ticket for today.
Then I thought that perhaps I could call the Council as soon as I got into work and explain what has happened, perhaps pay them directly over the phone for the day, or pay tomorrow for an extra day to cover today, even though I would not use it. Something like that – anything to avoid the annoyance and high price of a parking ticket. (When it came to it, I didn’t but it did get me thinking.)
I feel I can pretty much get away with the sweeping statement that everyone is needing to hold back on unnecessary expense and save the pennies that they can, certainly avoid additional costs such as fines. You could say that we should therefore be far more vigilant about the tools for doing so – like remembering mobile phones – but when we don’t, wouldn’t it be so much better for the Nation’s collective blood pressure if we could just telephone a human and explain exactly what has happened and find a way to rectify the mistake that perhaps does not incur an automatic fine.
In this financially woeful time, when very few are left unaffected by less money being available, and the resulting stress; what we all begin to value is humanity and community. At the same time businesses, service providers and governments look for ways to save vast swathes of money and naturally test the digital delivery waters, to see if there are any substantial savings to be made.
For the less digitally savvy it is very easy to be swept away with the ease of construction of service delivery tools, ways of (on paper) cutting out expensive staff costs and saving quantities of time. Whilst it is true that savings can be made and that consumers are becoming used to expecting there to be a digital option for pretty much everything – it is a mistake to cut out humanity completely. It is the kind of counter-productive behaviour that makes people very cross and frustrated, normally in times of deep stress or just general state of worry such as we find ourselves in today.
I admit that a parking ticket is not that dramatic, but that is not really the point. The point is that it illustrates a very small example of a problem that, if magnified, quickly becomes a substantial customer relations/satisfaction issue. In the world we find ourselves in at the moment business, service providers and governments cannot afford to have deeply unhappy and frustrated people – ones who genuinely will break if they have to find that extra 3/30/300/3000 quid; emotions are fragile and people depend on the understanding of others in order to resolve problems that work for everyone and break no one.
Digital solutions may well be a great idea for automating some services and making everyone’s lives easier, saving time when staff are suffering under headcount culls and having to do a lot more work during the course of their day, or customers are needing to get access to information quickly and easily, or fill in a form, anything – it is pretty easy to identify those things that can be better processed by a computer than a human. But we should not forget the natural state of worry and concern the majority of people will be feeling whilst money is universally tight – and snatch away the humanity of our respective business, services and governments.